Marketing today is all about getting the top spots in search results. Even the customers know that the first few results for what they search is what they always look at. When was the last time you went to the second page when you searched for something? Do you usually click on links for results at the bottom of a page? No, most people are clicking the first few links at the top of the search results. The apartment search engines are what is important to us. When customers are looking for an apartment to rent in areas where we have ones available, we want them to see our results as close to the top of the page as possible.
That is the battle going on in real estate marketing for apartments. Every landlord and property management company wants their apartments to be the first thing customers see when they type in a search phrase looking for apartments to rent. The goal is to have them geographically targeted as well as demographically targeted. You really do want to have your links right there in front of the eyes of the right customer at the right time. This does not happen by accident.
The right SEO is very important. It can only come from a company that understands the ins and outs of apartment renting. I don’t think it would work for us to just get help from a regular SEO company. No, we needed an online apartment marketing company with people experienced in getting our apartments listed high up in search results. There is a lot more to it than online marketing of other products and services. We have to pair the right people with the right apartment in the right location. Everything has to be perfect from the description to the pictures. It is a lot of work, and is not something we want to undertake all by ourselves.